Wellness brands are becoming releasing apple cider gummies
Trend - Apple cider vinegar has been touted its for various health benefits such as weight loss, improved digestive health, and immune support. Brands are now leveraging the beverage's rising popularity by launching apple cider vinegar gummies that offer the same benefits without the sour taste.
Insight - The wellness space is now all-encompassing, with everything from mental health to fitness being areas of focus for consumers who take part in this form of personal care. Since it now encompasses so many aspects of their life, consumers are looking for convenient formats to support their health and well-being by integrating products with additional benefits into their already-established routines.
Insight - The wellness space is now all-encompassing, with everything from mental health to fitness being areas of focus for consumers who take part in this form of personal care. Since it now encompasses so many aspects of their life, consumers are looking for convenient formats to support their health and well-being by integrating products with additional benefits into their already-established routines.
Workshop Question - How can your brand reformat health and wellness products in a convenient way?
Trend Themes
1. Convenient Wellness Products - Consumers are looking for convenient formats to support their health and well-being by integrating products with additional benefits into their already-established routines.
2. Plant-based Supplements - Plant-based and organic supplements are becoming very popular among health-conscious consumers.
3. Functional Ingredients - Products that leverage functional and beneficial ingredients like ginger extract, the 'mother,' and antioxidant-rich herbs and spices are gaining traction in the health and wellness space.
Industry Implications
1. Health & Wellness - The health and wellness industry is rapidly expanding, with consumers increasingly interested in new ways to improve their physical and mental health.
2. Food & Beverage - The food and beverage industry can incorporate healthy supplements and gummies to their products to introduce new health benefits to customers.
3. Supplements & Vitamins - Companies that provide vitamins and supplements, specifically those that are plant-based and organic, are well-positioned to take advantage of this growing trend towards convenience and natural health solutions.
