La Molina's Dark, Milk and Gold Egg is Arranged Like a Russian Doll
Laura McQuarrie — April 10, 2020 — Lifestyle
References: selfridges & life.spectator
La Molina's Dark, Milk and Gold Egg boasts an unconventional design that takes inspiration from nesting dolls. While it's not unusual for Easter toys and confections to contain surprises within them, this one boasts an outer shell of bittersweet dark chocolate that fully encases a separate egg made with milk chocolate, which contains an even smaller chocolate egg inside.
To play up the most unique feature of the Easter chocolate product, the treat is packaged in a way that also echoes its likeness to a series of Russian dolls. Beyond featuring colorful nesting doll illustrations on its sides, the design includes multiple layers that need to be unpacked before even getting to the outermost Easter chocolate egg within the box.
To play up the most unique feature of the Easter chocolate product, the treat is packaged in a way that also echoes its likeness to a series of Russian dolls. Beyond featuring colorful nesting doll illustrations on its sides, the design includes multiple layers that need to be unpacked before even getting to the outermost Easter chocolate egg within the box.
Trend Themes
1. Nested Chocolate Eggs - Opportunity for creating innovative and interactive chocolate products by incorporating nested designs.
2. Unconventional Packaging - Disruptive potential in using unique packaging designs that enhance the product experience.
3. Surprise and Delight - Opportunity to create excitement by incorporating hidden surprises within consumer products.
Industry Implications
1. Chocolate Manufacturing - Opportunity for chocolate manufacturers to create unique and engaging products that stand out in the market.
2. Food Packaging - Opportunity to create innovative packaging solutions for food products that enhance the consumer experience.
3. Confectionery Retail - Potential for confectionery retailers to offer unique and playful products that capture consumer interest.
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