These PostCarden Cards by Another Studio Re-Imagine Greetings
Jana Pijak — May 15, 2014 — Eco
References: another-studio & charlesandmarie
The PostCarden series by Another Studio transforms re-imagines the traditional greeting card concept. A response to boring and traditional greetings, PostCarden is meant to be more playful, curious and interactive.
Each of the set's two-dimensional cards are unfolded into their three-dimensional form, often depicting an architectural or urban cityscape scene. Once their card is folded, one is encouraged to sprinkle water into the card's base and scatter its included cress seeds onto the damp paper.
It is recommended that seeds are kept moist and that they are watered as often as is required. Once your seeds have been scattered, the pop-up card can be placed in a warm and bright spot where it will start to grow in two or three days' time. After two or three weeks, the card's crass should be fully grown. This crass makes a great green decoration and is also fully edible when picked.
Each of the set's two-dimensional cards are unfolded into their three-dimensional form, often depicting an architectural or urban cityscape scene. Once their card is folded, one is encouraged to sprinkle water into the card's base and scatter its included cress seeds onto the damp paper.
It is recommended that seeds are kept moist and that they are watered as often as is required. Once your seeds have been scattered, the pop-up card can be placed in a warm and bright spot where it will start to grow in two or three days' time. After two or three weeks, the card's crass should be fully grown. This crass makes a great green decoration and is also fully edible when picked.
Trend Themes
1. Interactive Greeting Cards - There is an opportunity to disrupt the traditional card industry by developing interactive greeting card designs that engage with customers beyond just words.
2. Pop-up Planters - Pop-up planters can be developed as a unique way to create sustainable living decor that appeals to younger generations.
3. Edible Decor - Edible decor such as cress can be promoted as a sustainable and eco-friendly way of adding edible greens to home decor.
Industry Implications
1. Greeting Cards - The greeting card industry has the opportunity to develop more innovative cards that engage with customers through interactive designs such as pop-up planters.
2. Home Decor - The home decor industry can explore sustainable design concepts such as pop-up planters that are both functional and aesthetically pleasing.
3. Sustainable Living - The sustainable living industry can promote edible decor such as cress as a unique eco-friendly way to incorporate greens into home decor.
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