BVE KIDS' Branded Characters Adorn Art, Packaging and Brochures
Jana Pijak — April 22, 2015 — Life-Stages
References: behance.net
BVE KIDS is Germany's first housing co-op for underprivileged youth and has recently gained attention for the branded characters that adorn their promotional materials and custom products. In an effort to raise charitable funds, BVE KIDS uses branded characters to adorn packages and brochures that are purchased by sponsors.
These characters are vibrant and fun, resembling friendly monsters that have been incorporated into the housing organization's signage and product packaging.
Used to adorn canvases, t-shirts, backpacks and toys, these characters will appeal to young consumers who are encouraged to help those in need. This kid-friendly branding concept features bright colors and fun graphics that are memorable and engaging for art fans of all ages. The project goes far beyond charity and appeals to kids' heightened level of imagination.
These characters are vibrant and fun, resembling friendly monsters that have been incorporated into the housing organization's signage and product packaging.
Used to adorn canvases, t-shirts, backpacks and toys, these characters will appeal to young consumers who are encouraged to help those in need. This kid-friendly branding concept features bright colors and fun graphics that are memorable and engaging for art fans of all ages. The project goes far beyond charity and appeals to kids' heightened level of imagination.
Trend Themes
1. Branded Characters - Branded characters are being used as a marketing strategy to raise charitable funds and engage young consumers.
2. Kid-friendly Branding - Kid-friendly branding concepts with bright colors and fun graphics are appealing to young consumers and sparking their imagination.
3. Charitable Packaging - Charitable organizations are incorporating branded characters into their packaging to create greater appeal and encourage donations.
Industry Implications
1. Nonprofit Organizations - Nonprofit organizations can leverage branded characters to raise funds and engage with young donors effectively.
2. Marketing and Advertising - Marketing and advertising agencies can develop kid-friendly branding concepts for companies targeting younger demographics.
3. Consumer Goods - Consumer goods companies can incorporate branded characters into their packaging to create a connection with their target audience and increase sales.
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