Malygina Marina Designs Interactive Branding for Kid's Yogurt
Meghan Young — April 21, 2015 — Life-Stages
References: behance.net & thedieline
There are more designers focusing on making packaging more useful and sustainable than ever, which often opens up a new territory of interactivity; this thermal packaging for Kid's Yogurt plays with that idea without being overly complicated. Targeting children, it doesn't turn into a traditional toy. Instead, the thermal packaging depict adorable animals under warm fruit blankets that disappear as it becomes warmer.
Designed by Malygina Marina, the yogurt thermal packaging addresses a parental concern about the food without turning them into a nag machine. The designer writes, "So the main idea is to get children interested in doing such boring thing as warming up yogurt before eating and to turn this process into a game."
Designed by Malygina Marina, the yogurt thermal packaging addresses a parental concern about the food without turning them into a nag machine. The designer writes, "So the main idea is to get children interested in doing such boring thing as warming up yogurt before eating and to turn this process into a game."
Trend Themes
1. Interactive Packaging - Designing packaging that encourages interactivity and engagement with the product.
2. Sustainable Packaging - Creating packaging that is environmentally friendly and reduces waste.
3. Child-focused Design - Developing designs and concepts specifically targeted towards children.
Industry Implications
1. Food Packaging - Exploring innovations in packaging for food products.
2. Childcare Products - Finding innovative ways to engage and attract children to childcare products.
3. Product Design - Applying creative thinking to design functional and interactive products.
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