The Shuffle App Curates a Personalized Feed of Clips for Users to Browse
Laura McQuarrie — December 31, 2020 — Tech
References: getshuffle.app & fastcompany
The Shuffle app lets users edit audio clips from podcasts and enhance them with visuals so that discovering new content is fun and dynamic. On the platform, users can add everything from images and GIFs to stickers and blocks of text.
When it comes to discovering new podcasts, people might get a recommendation from a friend or, by chance, come across a short audio clip shared to social media. Shuffle is on a mission to change the way podcasts are shared. As Shuffle co-founder and CEO Ada Yeo says, "Podcasts never ever go viral—why is that? It’s impossible for a two-hour MP3 file to go viral. It’s not built for the internet. You could have the best content in the world, but Joe Rogan still gets all the traffic because there’s a huge pileup."
Image Credit: Shuffle
When it comes to discovering new podcasts, people might get a recommendation from a friend or, by chance, come across a short audio clip shared to social media. Shuffle is on a mission to change the way podcasts are shared. As Shuffle co-founder and CEO Ada Yeo says, "Podcasts never ever go viral—why is that? It’s impossible for a two-hour MP3 file to go viral. It’s not built for the internet. You could have the best content in the world, but Joe Rogan still gets all the traffic because there’s a huge pileup."
Image Credit: Shuffle
Trend Themes
1. Personalized Podcast Discovery - The Shuffle app's personalized feed of curated audio clips with added visuals presents an opportunity for disruptive innovation in the podcast space.
2. Visual Podcast Enhancement - Shuffle's unique ability to add visuals to podcast clips presents an opportunity for innovating the podcast listening experience.
3. Social Sharing of Podcast Clips - Shuffle's emphasis on sharing audio clips to social media presents an opportunity for the creation of new social listening experiences.
Industry Implications
1. Podcast Hosting Platforms - Podcast hosting platforms could benefit from adding visual enhancement tools to their offerings to match Shuffle's unique user experience.
2. Social Media Platforms - Social media platforms could partner with or create similar apps to Shuffle to increase audio clip sharing capabilities and expand their reach into the podcast space.
3. Audio Production Tools - Audio production tool companies have an opportunity to create new tools for enhancing audio podcasts with visuals in order to adapt to the demand presented by Shuffle.
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