Kids Media Company Toonz Media Debuted a Dedicated NFT Design Lab
Niko Pajkovic — February 10, 2022 — Tech
Iconic Indian animation company Toonz Media Group has partnered with R&D firm Guardianlink to launch its own NFT design studio called Toonz NFTLabs. The new lab will create a variety of digital assets for brands and celebrities with a focus on kid-friendly content.
To start, Toonz NFTLabs will produce a range of NFTs based on Toonz's proprietary characters, including those belonging to popular shows such as 'Lucky Fred,' Paddypaws,' and 'PaJaMa.' According to the company, the newly established lab will work with over 1,000 designers from across three continents, assisting brands with both the creative and technological elements of NFT creation.
“The NFT marketplace provides us with the unique opportunity to generate traction for animation IPs even before they are produced or launched in the market. It provides a whole new world of opportunity for funding projects, a model that even independent creators and brands can adopt,” said Toonz CEO P. Jayakumar.
Image Credit: Toonz Media Group
To start, Toonz NFTLabs will produce a range of NFTs based on Toonz's proprietary characters, including those belonging to popular shows such as 'Lucky Fred,' Paddypaws,' and 'PaJaMa.' According to the company, the newly established lab will work with over 1,000 designers from across three continents, assisting brands with both the creative and technological elements of NFT creation.
“The NFT marketplace provides us with the unique opportunity to generate traction for animation IPs even before they are produced or launched in the market. It provides a whole new world of opportunity for funding projects, a model that even independent creators and brands can adopt,” said Toonz CEO P. Jayakumar.
Image Credit: Toonz Media Group
Trend Themes
1. Kid-friendly Nfts - Creating NFT digital assets for popular kid-friendly characters and shows could lead to new revenue streams and fan engagement opportunities for brands and media companies with children's content.
2. NFT Design Services - As more brands and celebrities take an interest in creating NFTs, design studios specifically focused on NFT creation could disrupt the traditional digital design industry.
3. Pre-production Nfts - The concept of selling NFTs based on pre-production concepts before a show or product is fully developed could present a new funding model for independent creators and media companies.
Industry Implications
1. Kids Media - The trend of creating NFTs for popular kid-friendly shows and characters could present new opportunities and revenue streams for children's media companies.
2. Digital Design - The rise of NFT design studios could disrupt the traditional digital design industry as brands and celebrities seek out specialized services for NFT creation.
3. Independent Creators - Selling NFTs based on pre-production concepts could provide a new funding model for independent creators in various industries, including entertainment and art.
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