Amazon Purchased the Wondery Podcast Network to Expand Amazon Music
Daniel Johnson — January 7, 2021 — Tech
References: aboutamazon & engadget
Amazon announced that it will acquire the United States-based Wondery podcast Network in a deal where no financial details were made public and no closing date was announced.
Amazon indicated that operations will not change for the Wondery podcast network, and viewers will still be able to access Wondery content on the same platforms as before the acquisition. However, the acquisition will allow Wondery to access more research through Amazon, which can improve the content creation process. For Amazon, the acquisition indicates a focus on expanding Amazon Music to offer more podcast content.
“Amazon Music launched podcasts in September 2020, and together with Wondery, we hope to accelerate the growth and evolution of podcasts by bringing creators, hosts and immersive experiences to even more listeners across the globe, just as we do with music,” said Amazon
Image Credit: Amazon
Amazon indicated that operations will not change for the Wondery podcast network, and viewers will still be able to access Wondery content on the same platforms as before the acquisition. However, the acquisition will allow Wondery to access more research through Amazon, which can improve the content creation process. For Amazon, the acquisition indicates a focus on expanding Amazon Music to offer more podcast content.
“Amazon Music launched podcasts in September 2020, and together with Wondery, we hope to accelerate the growth and evolution of podcasts by bringing creators, hosts and immersive experiences to even more listeners across the globe, just as we do with music,” said Amazon
Image Credit: Amazon
Trend Themes
1. Podcast Network Acquisitions - The increasing demand for podcast content by listeners is leading to more companies acquiring podcast networks.
2. Integration of Music and Podcasts - Companies such as Amazon are focusing on integrating music and podcast content on their platforms to attract and retain users.
3. Research-driven Content Creation - Acquiring podcast networks that have access to research can improve content creation and increase listener engagement.
Industry Implications
1. Media and Entertainment - Media and entertainment companies are increasingly investing in podcast networks as a new revenue stream to attract and retain audiences.
2. Technology - Technology companies are expanding their platforms and offerings through podcast network acquisitions to stay competitive in the market.
3. Market Research - Companies providing market research services can leverage their resources to assist in improving the content creation process for podcast networks.
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