Crayola Partners with WildBrain Spark to Launch Scribble Scrubbie Pets
Niko Pajkovic — October 31, 2022 — Life-Stages
References: crayola & licenseglobal
Crayola has teamed up with kids' and family network WildBrain to launch an all-new Gen Alpha-targeted digital series called 'Scribble Scrubbie Pets.' The new show will premier on the Crayola Kingdom channel on YouTube and Youtube Kids, which is already operated by WildBrain Spark.
The new series will consist of 20 short-length animated YouTube videos and 20 short-length draw-along episodes. Overall, the content has been developed to appeal to children between the ages of five and eight years old.
“This ownable storytelling platform represents a new era of connecting with kids that allows Crayola to learn, engage and delight our #1 consumer target through content that is informed by WildBrain Spark’s insights, YouTube analytics, and our own research," said Rich Wuerthele, president and chief executive officer, Crayola.
Image Credit: Crayola
The new series will consist of 20 short-length animated YouTube videos and 20 short-length draw-along episodes. Overall, the content has been developed to appeal to children between the ages of five and eight years old.
“This ownable storytelling platform represents a new era of connecting with kids that allows Crayola to learn, engage and delight our #1 consumer target through content that is informed by WildBrain Spark’s insights, YouTube analytics, and our own research," said Rich Wuerthele, president and chief executive officer, Crayola.
Image Credit: Crayola
Trend Themes
1. Digital Draw-along Series - There is an opportunity to innovate with interactive digital experiences for children that combine content, learning, and playtime.
2. Gen Alpha-focused Programming - Developing new, age-appropriate content for Generation Alpha represents a chance to connect with young audiences using emerging technologies, formats, and platforms.
3. Innovative Edutainment Offerings - Companies can merge entertainment and educational experiences in creative ways, leveraging existing IP and partnerships to reach untapped markets such as young children and families.
Industry Implications
1. Toy and Game Industry - Leading firms can incorporate digital features and apps to enhance traditional toys and board games, introducing new ways to entertain and educate kids of all ages.
2. Media and Entertainment Industry - Gaining deeper insights into the viewing habits and preferences of young children can help content providers create more engaging and interactive experiences while building brand loyalty and trust.
3. Edtech Industry - With the rapid evolution of digital content and platforms, there is a growing need for specialized educational tools that are designed to fit the needs and learning styles of younger students, creating new opportunities for global leaders in EdTech.
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