Verday's Healthy Water Drinks Come in Light Fruit Flavors
Laura McQuarrie — March 10, 2016 — Lifestyle
References: drinkverday & bevnet
Chlorophyll is known as one of the most fundamental building blocks of plant energy, so a company by the name of Verday is now making flavored Chlorophyll Water to pass on powerful antioxidant and cleansing properties.
The Watermelon, Cucumber and Lemongrass & Ginger flavors feature no calories, artificial sweeteners, preservatives or GMO ingredients. Instead, the drinks only use natural sources to provide a healthy water drink. These three flavors of Verday Chlorophyll Water recently made their debut at California's Natural Products Expo West. Now that consumers are familiar with cold-pressed juices and green smoothies, this new green drink will be more appealing than not.
Following coconut water, which has now become a billion-dollar industry, beverage makers are coming out with unique plant-based water types from unusual sources like artichoke, cactus, olive and birch.
The Watermelon, Cucumber and Lemongrass & Ginger flavors feature no calories, artificial sweeteners, preservatives or GMO ingredients. Instead, the drinks only use natural sources to provide a healthy water drink. These three flavors of Verday Chlorophyll Water recently made their debut at California's Natural Products Expo West. Now that consumers are familiar with cold-pressed juices and green smoothies, this new green drink will be more appealing than not.
Following coconut water, which has now become a billion-dollar industry, beverage makers are coming out with unique plant-based water types from unusual sources like artichoke, cactus, olive and birch.
Trend Themes
1. Flavored Chlorophyll Water - Opportunity for creating new flavors of chlorophyll water to cater to different consumer preferences.
2. Plant-based Water - Opportunity to explore unique plant-based water types from alternative sources like artichoke, cactus, olive, and birch.
3. Healthy Water Drinks - Opportunity for developing more healthy and natural water drinks without calories, artificial sweeteners, preservatives, or GMO ingredients.
Industry Implications
1. Beverage Industry - Potential for beverage manufacturers to capitalize on the trend of flavored chlorophyll water and other plant-based waters.
2. Health and Wellness Industry - Opportunity for companies in the health and wellness industry to promote and market the benefits of chlorophyll water and other healthy water drinks.
3. Natural Products Industry - Opportunity for natural products manufacturers to expand their product offerings by including flavored chlorophyll water and other plant-based waters.
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