Cosmetic brands use repurposed ingredients in their formulas
Trend - Brands in the cosmetic space are using upcycled ingredients that are typically wasted–with everything from repurposed coffee to imperfect produce being used in their products. This shift comes as brands aim to look past labeling and into production in an effort to establish trust in their processes with eco-conscious consumers.
Insight - In the wake of climate change and the pollution crisis many consumers are looking for ways to drastically reduce their waste, with movements like “zero waste” and “plastic-free” becoming increasingly mainstream. Consumers want to avoid consumption and are looking for sustainable product alternatives to keep up habits while reducing their impact.
Insight - In the wake of climate change and the pollution crisis many consumers are looking for ways to drastically reduce their waste, with movements like “zero waste” and “plastic-free” becoming increasingly mainstream. Consumers want to avoid consumption and are looking for sustainable product alternatives to keep up habits while reducing their impact.
Workshop Question - Where in its production process could your brand be more environmentally friendly?
Trend Themes
1. Upcycled Ingredients - Cosmetic brands are using upcycled ingredients to reduce waste and establish trust with eco-conscious consumers.
2. Natural and Sustainable Skincare - Beauty brands are creatively embracing ways to repurpose food waste and make all-natural skincare products.
3. Use of By-products - Brands are using by-products from the juicing industry, cafes and beverage manufacturing in skincare, offering an innovative take on traditional ingredients while reducing waste.
Industry Implications
1. Sustainable Beauty Products - Companies can explore development of natural, sustainable beauty products using upcycled ingredients to reduce waste and demonstrate their commitment to eco-conscious consumers.
2. Food Waste Reduction - Companies can repurpose otherwise wasted produce and by-products from the food industry to create skincare products, reducing waste and offsetting their carbon footprint.
3. Health and Wellness - The trend of using natural, upcycled ingredients in skincare products aligns with the growing health and wellness trend, offering consumers the opportunity to nourish their skin with natural and sustainable products.
