Makeup products for the body take on new, innovative forms
Implications - Building on the increased interest in beauty and personal care products in the last few years, cosmetics designed to be used on the body are seeing a resurgence and redesign. Keeping up with the increased levels of innovation and effectiveness today's consumer has become accustomed to, these formulas correct and advance the products that used to define this space in the past.
Workshop Question - What's an outdated aspect of your industry or offering? How could you revamp it to align with the expectations of today's consumer?
Trend Themes
1. Body Cosmetic Redesign - Personal care has taken a new form with redesigns of cosmetics crafted to be used directly on the skin.
2. All-over Soft Focus Glow - Body cosmetic innovation seeks to create all-over soft focus glow, which is indicative of healthy, radiant skin.
3. Body Foundation Trend - The trend of using foundation on faces has been expanded into a new market: body foundation.
Industry Implications
1. Cosmetics - An industry driven by innovation and creativity.
2. Fashion - A creative and highly competitive industry aimed at giving consumers up-to-date trends.
3. Beauty - An industry that's always on the lookout for innovative ways to provide the best beauty products to consumers.
