The Optimum Nutrition Nature Bites are Convenient for Eating Anywhere
Michael Hemsworth — June 20, 2019 — Lifestyle
References: optimumnutrition & foodbev
Demand for plant-based protein is reaching new highs as consumers seek out animal-free ways to stay fueled, which is seeing brands respond with new products like the Optimum Nutrition Nature Bites. Vegan-friendly and containing 14 grams of protein per serving, the snack cakes come in four flavor options including Chocolate Coconut, Dark Chocolate Truffle, Dark Chocolate Sea Salt and Chocolate Mint. The two-piece servings are also under 210 calories each, contain 26 grams of carbohydrates and six grams of sugar.
The Optimum Nutrition Nature Bites were boasted by Director of Marketing Sarah Teeter who said, "Nature Bites are a satisfying snacking source of non-dairy protein for those craving a vegan-friendly, chocolate-flavoured snack option. Meat-eaters, vegetarians, flexitarians and vegans alike will be amazed at the flavour and rich texture our product developers accomplished with this indulgent plant-based protein snack.”
The Optimum Nutrition Nature Bites were boasted by Director of Marketing Sarah Teeter who said, "Nature Bites are a satisfying snacking source of non-dairy protein for those craving a vegan-friendly, chocolate-flavoured snack option. Meat-eaters, vegetarians, flexitarians and vegans alike will be amazed at the flavour and rich texture our product developers accomplished with this indulgent plant-based protein snack.”
Trend Themes
1. Plant-based Protein - Disruptive innovation opportunity: Developing innovative plant-based protein snacks to meet the growing demand for animal-free fuel sources.
2. Vegan-friendly Snacks - Disruptive innovation opportunity: Creating convenient and indulgent vegan-friendly snacks to cater to the needs of vegan, vegetarian, and flexitarian consumers.
3. High-protein Snacks - Disruptive innovation opportunity: Designing high-protein snacks with appealing flavors and textures to attract health-conscious consumers seeking convenient fuel options.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Exploring new plant-based ingredients and manufacturing processes to meet the demand for vegan-friendly and high-protein snacks.
2. Fitness and Wellness - Disruptive innovation opportunity: Integrating plant-based protein snacks into fitness and wellness routines to provide a convenient and nutrient-rich source of fuel for active individuals.
3. Culinary and Foodservice - Disruptive innovation opportunity: Collaborating with chefs and foodservice providers to incorporate plant-based protein snacks into menus and catering options, catering to the increasing demand for vegan-friendly offerings.
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