Middle of Beyond's Iron Maiden Sweater is Perfect for the Holidays
References: middleofbeyond & cnet
Heavy metal and the holidays aren't often two associative concepts, but apparel company Middle of Beyond has created the 'Iron Maiden Sweater' as an attempt to make Christmas a little more gnarly. Styled like a traditional Christmas sweater, the Iron Maiden Sweater features some of the British heavy metal band's most recognized images and references.
Though the acrylic sweater's abstract patterns look like classic Christmas sweater regalia at first glance (albeit in shades of black and grey,) a closer look reveals them to be far more metal: things like chains, axes, and pitchforks. The sweater has more overt references to Iron Maiden as well, including a picture of the devil and the sorcerer from the cover of 'The Number of the Beast,' a repeating "666" design, and the face from the cover of 'The Book of Souls.'
Though the acrylic sweater's abstract patterns look like classic Christmas sweater regalia at first glance (albeit in shades of black and grey,) a closer look reveals them to be far more metal: things like chains, axes, and pitchforks. The sweater has more overt references to Iron Maiden as well, including a picture of the devil and the sorcerer from the cover of 'The Number of the Beast,' a repeating "666" design, and the face from the cover of 'The Book of Souls.'
Trend Themes
1. Heavy Metal Christmas Sweaters - The trend of combining heavy metal and holiday themes in apparel, creating a unique and bold fashion statement for the festive season.
2. Alternative Christmas Sweaters - The trend of moving away from traditional Christmas sweater designs and incorporating alternative themes, such as heavy metal imagery, to cater to niche markets.
3. Nostalgic Music Merchandise - The trend of incorporating iconic band images and references into apparel, tapping into the nostalgia of music fans and creating new revenue streams for bands and companies alike.
Industry Implications
1. Apparel - The apparel industry can capitalize on the trend of heavy metal Christmas sweaters by offering a range of designs that cater to different subcultures and fan bases.
2. Music Merchandise - The music merchandise industry has the opportunity to create and market a variety of nostalgic band-themed apparel items, including Christmas sweaters, to target dedicated fan bases.
3. E-commerce - The e-commerce industry can leverage the trend of alternative Christmas sweaters, such as heavy metal designs, by offering unique and niche apparel options that are not readily available in physical stores.
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