'Satiregram' Uploads Descriptions of Cliché Photos on Instagram
Laura McQuarrie — October 20, 2013 — Social Media
Some of the most cliché photos on Instagram are being made fun of by parody account 'Satiregram,' which features uploads of descriptive handwritten words instead of photographs.
If you're familiar with the photo-sharing platform, the descriptions from this satirical account will definitely bring to mind images you've seen before. The words describe captures like shots of Starbucks beverages cleverly-placed alongside yoga mats and Whole Foods bags as well as ridiculous "Throwback Thursday" posts which pretend to recall being part of notable moments in American history.
Just as any other Instagram account, Satiregram uses an abundance of hashtags and filters to get its message across. This is a hilarious way to poke fun at the types of pictures many people roll their eyes at.
If you're familiar with the photo-sharing platform, the descriptions from this satirical account will definitely bring to mind images you've seen before. The words describe captures like shots of Starbucks beverages cleverly-placed alongside yoga mats and Whole Foods bags as well as ridiculous "Throwback Thursday" posts which pretend to recall being part of notable moments in American history.
Just as any other Instagram account, Satiregram uses an abundance of hashtags and filters to get its message across. This is a hilarious way to poke fun at the types of pictures many people roll their eyes at.
Trend Themes
1. Satirical Social Commentaries - Creating satirical content that mocks cliché trends on social media platforms like Instagram presents an opportunity for disruptive innovation by offering a fresh perspective and humor to a saturated market.
2. Subverting Visual Content - The trend of replacing typical visual content with witty and descriptive words opens up opportunities for disruptive innovation in content creation, encouraging new ways of engaging audiences and challenging traditional approaches to visual communication.
3. Critiquing Influencer Culture - The rise of satirical Instagram accounts like Satiregram that mock influencer culture presents an opportunity for disruptive innovation by encouraging a more critical and self-reflective approach to content creation and consumption.
Industry Implications
1. Social Media Marketing - The trend of satirical social commentaries on Instagram creates opportunities for disruptive innovation in social media marketing by leveraging humor and parody to engage with audiences in a unique and memorable way.
2. Content Creation - The subverting visual content trend offers disruptive innovation opportunities in the content creation industry, allowing for the exploration of alternative formats and approaches to visual storytelling that challenge traditional norms and captivate audiences.
3. Digital Influencer Management - The critique of influencer culture by satirical Instagram accounts opens up disruptive innovation opportunities in the digital influencer management industry, encouraging a shift towards more authentic and self-aware influencer marketing strategies.
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