The Uber Beacon Shines the Shade Chosen by the Rider
Michael Hemsworth — December 16, 2016 — Tech
References: newsroom.uber & newatlas
It's sometimes a guessing game when you're trying to figure out which vehicle is there to pick you up, so the Uber Beacon is a new car light designed to help eliminate this occurrence. Designed in a similar fashion to the Lyft Amp light, the Uber Beacon enables riders to choose virtually any color they can think of to be illuminated through the windshield of their ride.
The Uber Beacon is battery-powered and allows riders to choose the color that it will be when they are placing their request for a car. The Uber Beacon will glow this color upon arriving at the desired pickup location to enable riders to instantly know who's there for them.
The Uber Beacon car light can also be used for marketing purposes to display holiday colors (such as for Christmas, St. Patricks Day or gay pride celebrations) through the brand's driver vehicles.
The Uber Beacon is battery-powered and allows riders to choose the color that it will be when they are placing their request for a car. The Uber Beacon will glow this color upon arriving at the desired pickup location to enable riders to instantly know who's there for them.
The Uber Beacon car light can also be used for marketing purposes to display holiday colors (such as for Christmas, St. Patricks Day or gay pride celebrations) through the brand's driver vehicles.
Trend Themes
1. Customizable Car Lights - The ability to customize car lights opens up opportunities for personal expression and brand marketing.
2. Instant Identification - Innovations that enable riders to instantly identify their rideshare vehicles improve safety and efficiency.
3. Multi-purpose Car Lights - Car lights that can be used for marketing purposes provide advertising opportunities to rideshare companies and brands.
Industry Implications
1. Rideshare - Rideshare companies can leverage customizable car lights to enhance the rider experience.
2. Automotive - Automakers can develop customizable car light solutions for rideshare companies and individual car owners.
3. Advertising/marketing - Brands can utilize rideshare car lights as an innovative advertising platform to reach a wider audience.
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