Spin Local Offers Seattle Riders Discounts at Local Businesses
Michael Hines — August 10, 2017 — World
References: blog.spin.pm & producthunt
Spin Local is a new incentive program from bike-sharing startup Spin. The program was just rolled out in Seattle and is meant to encourage riders to visit local businesses. When users see a poster for Spin Local at a cash register they can scan the QR code on it to get the cost of their ride credited back to them.
In addition to giving out free rides some of the Spin Local partner businesses also give discounts. Spin is a young startup so partnering with local businesses in one of its first launch cities makes sense.
Bike-sharing is growing across the U.S. but still hasn't really caught on yet. A program like Spin Local could be easily replicated by other companies to increase ridership. It's easy to see businesses across the country getting involved as it's essentially a free bit of marketing.
In addition to giving out free rides some of the Spin Local partner businesses also give discounts. Spin is a young startup so partnering with local businesses in one of its first launch cities makes sense.
Bike-sharing is growing across the U.S. but still hasn't really caught on yet. A program like Spin Local could be easily replicated by other companies to increase ridership. It's easy to see businesses across the country getting involved as it's essentially a free bit of marketing.
Trend Themes
1. Bike-share Incentive Programs - Bike-sharing companies can launch incentive programs with local businesses in various cities to increase ridership.
2. QR Code Integration - Integrating QR code technology can provide an easy and efficient way to incentivize users and build brand awareness for companies.
3. Local Business Integration - Partnering with local businesses can drive traffic to both the bike-sharing company and the local businesses, creating mutually beneficial relationships.
Industry Implications
1. Bike-sharing - Bike-sharing companies can partner with local businesses and launch similar programs to increase ridership and brand recognition.
2. QR Code Technology - QR code technology companies can target bike-sharing companies and provide solutions to integrate their technology into incentive programs.
3. Local Business - Local businesses can partner with bike-sharing companies to attract new customers and drive more traffic to their storefronts.
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