The Burn the Miles App Gets Frequent Fliers in Shape
Michael Hines — May 29, 2013 — Lifestyle
References: balticmiles & springwise
Here's hoping that other airlines introduce an app similar to the Burn the Miles app. This creative application encourages frequent fliers to become frequent exercisers. It works along with BalticMiles, a Latvian-based frequent flier program. The app challenges travelers to burn as many calories as miles flown within a 24-hour period. Those who are successful gain bonus BalticMiles that can be used for items in the duty free and flights.
The Burn the Miles app works in conjunction with sports trackers, such as Nike+, so certain types of exercise can't be monitored. Still, the idea behind the application is great, especially for businessmen and women who find themselves "unable to find the time" to exercise due to their travel schedules. You can check out the video here to learn more about the program.
The Burn the Miles app works in conjunction with sports trackers, such as Nike+, so certain types of exercise can't be monitored. Still, the idea behind the application is great, especially for businessmen and women who find themselves "unable to find the time" to exercise due to their travel schedules. You can check out the video here to learn more about the program.
Trend Themes
1. Fitness-encouraging Travel Apps - Creating an app that motivates travelers to exercise can help businesses in the travel and fitness industries merge and attract new clientele.
2. Integration with Sports Trackers - Developing an app that integrates with sports trackers like Nike+ can offer businesses new opportunities for collaboration and cross-promotion.
3. Gamification of Fitness - Gamifying fitness with apps like Burn the Miles can create new revenue streams through added incentives for customers in the fitness and travel industries.
Industry Implications
1. Travel - Developing apps that help frequent fliers stay healthier can attract new customers and create loyalty within the travel industry.
2. Fitness - Creating apps that merge with sports trackers like Nike+ can attract new fitness enthusiasts and allow businesses to tap into the technology and fitness industries simultaneously.
3. Technology - Integrating apps with technology like sports trackers can offer businesses new opportunities to innovate and expand their offerings in the technology industry.
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