Christiania Crowns Site
Nicholas Moy — June 6, 2008 — Pop Culture
References: christianiacrowns & christianiacrowns
Christiania Crowns is a new private online community for the cultured, art-loving, vodka fan in all of us. A unique new social network, Christiania Crowns is the exclusive website of Christiania Vodka, a super premium 6-times distilled spirit strictly following a 400 year old recipe.
Beyond its capacities as a social network, Christiania Crowns is a reward program which allows members to earn Crowns through a variety of activities both online and off. These include monthly contests, inviting your friends to join Christiania Crowns and most effectively by signing up venues to order Christiania Vodka. The Crowns you earn are redeemable for real life prizes ranging from bottles of vodka to private winery tours in Chile and island vacations as well as cash.
You can also through the social network features create your personal profile page, your own blog, upload photos, and access their events calendar with exclusive offers to events across the country.
It's a great new place to schoomze and booze both online and off!
Beyond its capacities as a social network, Christiania Crowns is a reward program which allows members to earn Crowns through a variety of activities both online and off. These include monthly contests, inviting your friends to join Christiania Crowns and most effectively by signing up venues to order Christiania Vodka. The Crowns you earn are redeemable for real life prizes ranging from bottles of vodka to private winery tours in Chile and island vacations as well as cash.
You can also through the social network features create your personal profile page, your own blog, upload photos, and access their events calendar with exclusive offers to events across the country.
It's a great new place to schoomze and booze both online and off!
Trend Themes
1. Private Online Communities - The success of the Christiania Crowns social network presents an opportunity for businesses to create their own exclusive online communities for their customers to drive engagement and reward loyalty.
2. Reward Programs - Christiania Crowns' incentivized reward program could inspire other businesses to create their own reward programs that offer unique and valuable rewards for customer engagement and loyalty.
3. Premium Liquor Brands - Christiania Vodka's super-premium 6-times distilled spirit and 400-year-old recipe presents an opportunity for other liquor brands to market themselves as exclusive, high-quality and steeped in tradition to attract a cultured and discerning consumer base.
Industry Implications
1. Alcohol - Liquor brands can leverage Christiania Vodka's success to create their own exclusive brand and private social network for their customers to drive sales and reward loyalty.
2. Hospitality - Hotels and resorts can create their own exclusive online communities for guests to encourage loyalty and engagement, and offer unique rewards like private tours or personalized experiences.
3. Retail - Retailers can attract and retain customers by creating incentivized programs with perks like exclusive access to events, early releases of new products, and discounts for loyal customers.
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