Familia Pinto Highlights Family Values with its Latest Branding
Jamie Danielle Munro — April 22, 2014 — Marketing
References: behance.net & packageinspiration
Familia Pinto is a sauce brand that chose to use family values for the main focus of its latest packaging. Designed by Shane Rielly, the labels are quite minimalist, with font placed on a white background with the slogan "from our family to yours."
Putting family values front and center is a great way to draw in a certain demographic in the marketplace. Many individuals who shop on a weekly basis are part of the parental age group, so drawing attention to this detail instead of just focusing on the taste or using fancy graphics should help elevate this brand amongst specific individuals.
Familia Pinto offers a number of different sauces, including hot, garlic and original peri peri. Hopefully the kids like the taste as much as the parents enjoy the branding!
Putting family values front and center is a great way to draw in a certain demographic in the marketplace. Many individuals who shop on a weekly basis are part of the parental age group, so drawing attention to this detail instead of just focusing on the taste or using fancy graphics should help elevate this brand amongst specific individuals.
Familia Pinto offers a number of different sauces, including hot, garlic and original peri peri. Hopefully the kids like the taste as much as the parents enjoy the branding!
Trend Themes
1. Family-centered Marketing - More brands will focus on family values to cater to the parental age group demographic.
2. Minimalist Package Design - Minimalist designs that convey a brand's values can stand out and catch the eye of consumers.
3. Emotional Connection in Branding - Brands that create an emotional connection with consumers through values-based branding can increase customer loyalty.
Industry Implications
1. Food and Beverage - Food and beverage companies can use family values to create a more relatable image for their products.
2. Graphic Design - Graphic design agencies can specialize in providing minimalist designs that convey brand values.
3. Marketing and Advertising - Marketing and advertising firms can help companies create emotional branding strategies that resonate with customers.
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