Doodlebug by Ivan Caro Uses Insects for Packaging Design
Jamie Danielle Munro — April 22, 2014 — Marketing
References: behance.net & packageinspiration
Ivan Caro has come up with a cute concept for an office supply kit titled Doodlebug that plays on the idea of insects.
Apart from the detailed illustrations of bugs on the front of the package, the box opens up like a butterfly. Inside, users can find various types of supplies such as tape, pencils and crayons that all have a certain bug attached to it through illustration. According to Package Inspiration, "the inspiration came from bugs and the environments they live in." Although this is not a common source of motivation for the branding of office supplies, it works well when done in this manner. From the way that the package opens to even the bugs chosen to match certain items, Caro does a great job in elevating this design to the next level.
Apart from the detailed illustrations of bugs on the front of the package, the box opens up like a butterfly. Inside, users can find various types of supplies such as tape, pencils and crayons that all have a certain bug attached to it through illustration. According to Package Inspiration, "the inspiration came from bugs and the environments they live in." Although this is not a common source of motivation for the branding of office supplies, it works well when done in this manner. From the way that the package opens to even the bugs chosen to match certain items, Caro does a great job in elevating this design to the next level.
Trend Themes
1. Insect-inspired Packaging - Leveraging the concept of insects for packaging design presents opportunities for unique and eye-catching product branding.
2. Interactive Packaging - Designing packaging that opens in innovative and interactive ways enhances user experience and adds value to the product.
3. Theme-based Office Supplies - Creating office supplies with a specific theme, such as bugs, adds a touch of novelty and creativity to an otherwise mundane category.
Industry Implications
1. Packaging Design - Exploring bug-inspired packaging design opens up opportunities for differentiation and captivating consumer appeal in the packaging industry.
2. Stationery and Office Supplies - Incorporating insect motifs into stationery and office supplies can disrupt the industry by providing unique and visually appealing products.
3. Art and Design - Integrating bug-inspired illustrations into art and design products creates a niche market for consumers seeking distinctive and nature-themed creative materials.
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