The Uniqlo 'Undercover' Lookbook Features Human-Sized Bugs
Cody Turner — July 30, 2012 — Fashion
References: hypebeast & highsnobette
Japanese contemporary designer Jun Takahashi has collaborated together with the retailer Uniqlo to produce the Uniqlo 'Undercover' lookbook for its Fall/Winter 2012 final collection.
I was instantly drawn into these photographs because of the use of life-sized insects as models. A giant bumblebee can be seen practicing a large stand-up bass and a cricket, playing the violon among the new, well put-together collection from Uniqlo.
In this final collaboration together for Takahashi and Undercover, the Uniqlo 'Undercover' lookbook contains clothing for both men and women, consisting of a new heat tech and ultra light down. Items include many sweaters, zip-up sweatshirts, bottoms and footwear. The line also features attire for the colder months such as beanies, scarves, a leather jacket and an arctic military coat.
I was instantly drawn into these photographs because of the use of life-sized insects as models. A giant bumblebee can be seen practicing a large stand-up bass and a cricket, playing the violon among the new, well put-together collection from Uniqlo.
In this final collaboration together for Takahashi and Undercover, the Uniqlo 'Undercover' lookbook contains clothing for both men and women, consisting of a new heat tech and ultra light down. Items include many sweaters, zip-up sweatshirts, bottoms and footwear. The line also features attire for the colder months such as beanies, scarves, a leather jacket and an arctic military coat.
Trend Themes
1. Giant Insect Models - Using life-sized insects as models in fashion lookbooks presents a disruptive innovation opportunity to create unique and attention-grabbing advertising campaigns.
2. Collaborative Design - The collaboration between designers and retailers offers a disruptive innovation opportunity to create exclusive and limited-edition collections that generate excitement among consumers.
3. New Materials and Technologies - The introduction of heat tech and ultra light down in clothing provides a disruptive innovation opportunity to enhance comfort and performance in cold weather apparel.
Industry Implications
1. Fashion Retail - The use of unconventional models in lookbooks can disrupt the fashion industry by challenging traditional beauty standards and attracting a broader range of customers.
2. Advertising - Creating visually striking campaigns with unconventional models presents a disruptive innovation opportunity to capture consumer attention and differentiate brands from competitors.
3. Textile and Apparel Manufacturing - The incorporation of new materials and technologies in clothing production offers a disruptive innovation opportunity to drive product innovation and meet evolving consumer needs.
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