This Design for Non Toxic Revolution Helps Those in Need
Jamie Danielle Munro — April 18, 2014 — Marketing
References: behance.net & packageinspiration
Non Toxic Revolution is a foundation that works with the brand Quiksilver, "which encourages a healthy lifestyle through meditation, yoga on the beach, and healthy eating among other healthy alternatives," according to Package Inspiration.
The packaging for this initiative was done by Jessie Michelle, who went with an interesting shape for displaying the bathing suit. Instead of just using a regular box or hanger, the suit looks like it's on a triangular pizza box. However, the main reason for using this shape is to promote the Non Toxic Revolution logo and also display a QR code. It's this QR code that users can scan and learn more about the project, which will hopefully help people learn more about living a healthy lifestyle, as well as being knowledgeable about the potential chemicals we can put in our bodies unknowingly.
The packaging for this initiative was done by Jessie Michelle, who went with an interesting shape for displaying the bathing suit. Instead of just using a regular box or hanger, the suit looks like it's on a triangular pizza box. However, the main reason for using this shape is to promote the Non Toxic Revolution logo and also display a QR code. It's this QR code that users can scan and learn more about the project, which will hopefully help people learn more about living a healthy lifestyle, as well as being knowledgeable about the potential chemicals we can put in our bodies unknowingly.
Trend Themes
1. QR Code Integration - The integration of QR codes into packaging design presents opportunities for brands to provide consumers with additional information and interactive experiences.
2. Health and Wellness Initiatives - Brands that promote healthy lifestyles through their products and packaging can tap into the growing consumer demand for wellness-focused offerings.
3. Sustainable Packaging Solutions - The use of innovative shapes and materials in packaging design can help brands communicate their commitment to environmental sustainability and attract eco-conscious consumers.
Industry Implications
1. Food and Beverage - The integration of QR codes in food and beverage packaging can provide consumers with detailed information about ingredients, sourcing, and nutritional content.
2. Fashion and Apparel - Fashion brands can utilize unique packaging designs to showcase their commitment to sustainability and promote their initiatives for a healthier lifestyle.
3. Health and Wellness - The health and wellness industry can benefit from incorporating interactive packaging designs to educate consumers about the benefits of living a healthy, chemical-free lifestyle.
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