The Essai Fragrance Has an Interesting Shape
Jamie Danielle Munro — September 20, 2014 — Fashion
References: behance.net & packageinspiration
The Essai Fragrance packaging design looks like various test tubes stacked beside one another. The design for the branding was done by Leonor Palma Ramalho, who also used the images of various women on the front.
The great thing about this design is the simplicity of it all, but it still has an inspiring factor. Within the package are five various types of fragrances, all of which are marketed towards to the "state of mind, for a real woman." This way a woman can wake up and depending on her mood have five separate types to choose from. As many know, a woman can have a different state of mind frequently, and this perfume speaks to that.
The great thing about this design is the simplicity of it all, but it still has an inspiring factor. Within the package are five various types of fragrances, all of which are marketed towards to the "state of mind, for a real woman." This way a woman can wake up and depending on her mood have five separate types to choose from. As many know, a woman can have a different state of mind frequently, and this perfume speaks to that.
Trend Themes
1. Test Tube Packaging - This packaging design trend offers an opportunity for brands to create unique and eye-catching product presentations.
2. Personalized Fragrances - The concept of offering multiple fragrance options for different moods opens up possibilities for customization and personalized scent experiences.
3. Emotional Branding - Using images of various women on the packaging taps into the trend of emotional branding, allowing consumers to connect with the product on a deeper level.
Industry Implications
1. Beauty and Personal Care - The test tube perfume packaging trend can disrupt the traditional beauty and personal care industry by offering innovative, unconventional packaging options.
2. Fragrance - The personalized fragrance trend presents disruptive innovation opportunities for the fragrance industry, allowing brands to cater to individual preferences and moods.
3. Design and Branding - The use of emotional branding and unique packaging designs in the Essai Fragrance opens up disruptive innovation opportunities in the design and branding industry.
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