The Organic Project Merges Pure Ingredients with Beauty Lines
References: theorganicproject.au & beautyheaven.au
The Organic Project is the ultimate one-stop shop for organic beauty aficionados. Based in Australia, founders Josh Culnane and Matt Mitchener assembled the online store which features plant-based beauty products in the forms of fragrances, cleansers, toners, moisturizers, serums, exfoliators and even water purification systems.
Ingredients incorporated into The Organic Project fold make the most of Australia's terrain and agriculture. As the country is home to a wide variety of organic farms, The Beauty Chef's skincare items feature unprocessed lentils, quinoa, chia, alfalfa seeds and chickpeas.
Culnane and Mitchener have also opted for green additions that are specifically native to Australia. One of the country's native plants Quandong, a known skin soother, has been infused within Flight Skincare's Sheer Luxury Milk Cleanser which is now available for sale on the website.
For more information, visit The Organic Project's Twitter profile and Instagram page.
Ingredients incorporated into The Organic Project fold make the most of Australia's terrain and agriculture. As the country is home to a wide variety of organic farms, The Beauty Chef's skincare items feature unprocessed lentils, quinoa, chia, alfalfa seeds and chickpeas.
Culnane and Mitchener have also opted for green additions that are specifically native to Australia. One of the country's native plants Quandong, a known skin soother, has been infused within Flight Skincare's Sheer Luxury Milk Cleanser which is now available for sale on the website.
For more information, visit The Organic Project's Twitter profile and Instagram page.
Trend Themes
1. Plant-based Beauty Products - Opportunity to develop and promote beauty products that utilize plant-based ingredients for a more natural and sustainable approach.
2. Utilizing Native Plants - Exploring the use of native plants in skincare products for unique and effective natural remedies.
3. Online Organic Beauty Stores - Capitalizing on the growing demand for organic beauty products through the creation of online stores that offer a wide range of options.
Industry Implications
1. Beauty and Skincare - Disruption opportunity: Create a line of beauty products that prioritize plant-based ingredients and emphasize the benefits of natural skincare.
2. Agriculture and Farming - Disruption opportunity: Foster partnerships with organic farms to source high-quality ingredients for beauty products and promote sustainable farming practices.
3. E-commerce - Disruption opportunity: Develop an online platform that exclusively sells organic and plant-based beauty products, catering to the increasing demand for natural skincare products.
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