The Commodity Fragrance Fitting Kit Rethinks Traditional Shopping Models
Meghan Young — November 18, 2014 — Fashion
References: commoditygoods & coolhunting
People might not be strangers to sample perfumes, but the Fragrance Fitting Kit by Commodity takes this promotional model to a more lucrative level. It allows people to try out 10 mini scents of their collection and then choose which one suits them best after they indicate their favorite online.
Although the Fragrance Fitting Kit model might seem like a fairly simple one, it has great impact. People are able to enjoy the samples in the comfort of their own home in order to really absorb the one that is meant for them. They have the option of purchasing 10 milliliter or 100 milliliter bottles afterwards. The Fragrance Fitting Kit is divided in two versions, one for men and the other for women.
Although the Fragrance Fitting Kit model might seem like a fairly simple one, it has great impact. People are able to enjoy the samples in the comfort of their own home in order to really absorb the one that is meant for them. They have the option of purchasing 10 milliliter or 100 milliliter bottles afterwards. The Fragrance Fitting Kit is divided in two versions, one for men and the other for women.
Trend Themes
1. Direct-to-consumer Fragrance Kits - The Fragrance Fitting Kit by Commodity offers a new direct-to-consumer approach for trying and purchasing perfumes.
2. Personalized Fragrance Experiences - The Fragrance Fitting Kit allows individuals to try out multiple scents at home and choose the perfect one for them, offering a personalized fragrance experience.
3. Online Sampling and Purchase - By indicating their favorite scent online, customers can conveniently sample and purchase perfumes through the Fragrance Fitting Kit.
Industry Implications
1. Beauty and Personal Care - The fragrance industry can leverage direct-to-consumer fragrance kits like the Fragrance Fitting Kit to revolutionize the traditional fragrance shopping experience.
2. E-commerce - The Fragrance Fitting Kit demonstrates the potential of personalized online sampling and purchase models, creating opportunities for disruptive innovation in the e-commerce industry.
3. Retail - Retailers can explore new ways of engaging customers by offering personalized fragrance experiences through direct-to-consumer fragrance kits like the Fragrance Fitting Kit.
4.9
Score
Popularity
Activity
Freshness
