Budweiser's Virtual 'My Bar' Platform Lets People Visit Favorite Venues
Laura McQuarrie — June 26, 2020 — Lifestyle
References: budweiser.br & fabnews.live
At a time when people still may not be able to visit their favorite venues, Budweiser is bringing the entertainment to people with a new virtual platform called My Bar. With My Bar, people can virtually visit their favorite bar or restaurant, and do so with friends.
With a mobile device or a computer, consumers can choose to visit one of the registered establishments and enjoy realistic details like soft interior light, decorated walls and tables that really feel like they're being shared with friends. While many bars and restaurants have gone online to connect to consumers during quarantine, these experiences offer more atmosphere and immersion than the average face-to-face video conferencing call can provide.
Image Credit: Budweiser
With a mobile device or a computer, consumers can choose to visit one of the registered establishments and enjoy realistic details like soft interior light, decorated walls and tables that really feel like they're being shared with friends. While many bars and restaurants have gone online to connect to consumers during quarantine, these experiences offer more atmosphere and immersion than the average face-to-face video conferencing call can provide.
Image Credit: Budweiser
Trend Themes
1. Virtual Bar Experiences - Creating immersive virtual platforms that replicate the ambiance and social interactions of real-life bars and restaurants.
2. Digital Socializing - Facilitating virtual hangouts and social experiences that mimic the feeling of being with friends at a favorite venue.
3. Enhanced Virtual Environments - Developing online spaces that offer realistic details, such as lighting, decor, and shared tables, to enhance the virtual experience.
Industry Implications
1. Hospitality - Implementing immersive virtual bar technology to offer customers an alternative way to engage with their favorite bars and restaurants.
2. Technology - Providing the necessary digital infrastructure and development tools to support the creation and maintenance of immersive virtual bar platforms.
3. Entertainment - Collaborating with virtual bar experience providers to offer virtual entertainment options like live music performances and interactive events.
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