Laura Mercier's Pure Canvas Primers Aim to Improve Complexions
Laura McQuarrie — December 30, 2019 — Fashion
References: lauramercier & thezoereport
Laura Mercier dropped a range of Pure Canvas Primers that are designed to offer specific benefits according to one's unique skincare goals. While the Pure Canvas Primer Perfecting is a new version of the brand's lightweight, water-based primer that's packed with brightening antioxidants and Vitamin C, there are also other primers that are tailored to skin that's mature, dry, dull, textured or oily.
The Pure Canvas Primer Illuminating promotes a healthy glow with light-reflecting micronized pearls and porcelain flower extract, while the Pure Canvas Primer Hydrating will be especially valuable to those who desire moisture recovery.
As seen in the Pure Canvas Primers and other cosmetics, beauty brands are focusing on creating products with skincare-like benefits that have the potential to enhance complexions.
Image Credit: Laura Mercier
The Pure Canvas Primer Illuminating promotes a healthy glow with light-reflecting micronized pearls and porcelain flower extract, while the Pure Canvas Primer Hydrating will be especially valuable to those who desire moisture recovery.
As seen in the Pure Canvas Primers and other cosmetics, beauty brands are focusing on creating products with skincare-like benefits that have the potential to enhance complexions.
Image Credit: Laura Mercier
Trend Themes
1. Skincare-infused Cosmetics - The trend of beauty brands creating products with skincare-like benefits opens up opportunities for disruptive innovation in the cosmetics industry, where products can now enhance complexions and address specific skin concerns.
2. Tailored Skincare Solutions - The rise of skincare primers specifically formulated for different skin concerns allows for disruptive innovation in the skincare industry, as brands can target specific skin types and offer customized solutions.
3. Multi-functional Beauty Products - The introduction of multi-functional skincare primers that offer both cosmetic and skincare benefits presents disruptive innovation opportunities by catering to consumers who seek products that deliver multiple benefits in one.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage the trend of skincare-infused products by developing innovative formulas that offer both cosmetic and skincare benefits, attracting consumers looking for all-in-one solutions.
2. Skincare - The skincare industry can capitalize on the demand for tailored skincare solutions by creating specialized primers that target specific skin concerns and offer customized solutions for consumers seeking skin-enhancing products.
3. Beauty - The beauty industry as a whole can explore the trend of multi-functional beauty products by developing innovative skincare primers that combine cosmetic and skincare benefits, appealing to consumers looking for multi-tasking products.
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