This Olay Skincare Packaging Features Peelable Sticker Branding
Jana Pijak — September 24, 2015 — Fashion
References: behance.net
Toronto-based designer Rachel Mannone conceived this peelable sticker branding for renowned skincare brand Olay. While Rachel's design project is still conceptual, it proves that promotional branding can indeed be artistic.
Representative of differently scented wipes, each of the designer's peelable stickers is adorned with a varying graphic. Each stick-on packaging element is accented with an illustration of a woman with flowing hair -- displayed in opposing hues to represent different wipe varieties.
This face wipe packaging features traditional stick-on elements that are used both for function -- when opening and closing packages -- and to display playful branding. This brand identity project revamps a traditional brand's image in an attempt to appeal to a younger demographic of consumers.
Representative of differently scented wipes, each of the designer's peelable stickers is adorned with a varying graphic. Each stick-on packaging element is accented with an illustration of a woman with flowing hair -- displayed in opposing hues to represent different wipe varieties.
This face wipe packaging features traditional stick-on elements that are used both for function -- when opening and closing packages -- and to display playful branding. This brand identity project revamps a traditional brand's image in an attempt to appeal to a younger demographic of consumers.
Trend Themes
1. Peelable Sticker Branding - Brands can explore the use of peelable sticker branding as a way to create artistic and customizable packaging.
2. Playful Branding - Incorporating playful branding elements can help brands appeal to a younger demographic of consumers.
3. Revamping Traditional Brands - Revamping the image of traditional brands can attract new customers and keep up with evolving market trends.
Industry Implications
1. Skincare - Skincare companies can leverage peelable sticker branding to differentiate their products and engage customers in a creative way.
2. Packaging - The packaging industry can explore innovative design concepts, such as playful branding, to enhance the appeal and functionality of their products.
3. Marketing - Revamping traditional brands through artistic packaging can be a disruptive innovation opportunity for marketing professionals to attract new customers and increase brand loyalty.
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