The Re-Branding of Batiste Infuses Colorfully Whimsical Hidden Icons
References: bluemarlinbd & packagingoftheworld
Bluemarlin Brand design agency has created this playful shampoo branding for the iconic dry shampoo company Batiste. The product's fresh labels are accented with wild colors that resemble cartoon-like strands of flowing hair.
Among the cartoon-like hair strands are numerous icons such as cherries and hot air balloons. These adorable icons look normal at first glance, but a closer look reveals that each icon creates a hidden image. For example, the icon of the cherries reveals a pair of puckered and feminine lips. Another key aspect of this re-branding project is the change from the brand's name -- now written with an uppercase B rather than its classic, lowercase design.
The reason for Batiste's re-branding is a result of the company's expansion from dry shampoos into an extensive line of various styling products. The products include volume sprays and frizz tamers along with its original shampoos.
Among the cartoon-like hair strands are numerous icons such as cherries and hot air balloons. These adorable icons look normal at first glance, but a closer look reveals that each icon creates a hidden image. For example, the icon of the cherries reveals a pair of puckered and feminine lips. Another key aspect of this re-branding project is the change from the brand's name -- now written with an uppercase B rather than its classic, lowercase design.
The reason for Batiste's re-branding is a result of the company's expansion from dry shampoos into an extensive line of various styling products. The products include volume sprays and frizz tamers along with its original shampoos.
Trend Themes
1. Playful Branding - The use of playful and colorful branding elements will disrupt the beauty industry by creating a fun and engaging experience for consumers.
2. Hidden Icons - The incorporation of hidden icons in product packaging will create a sense of discovery and intrigue, attracting consumers to the brand.
3. Expansion Into Styling Products - The expansion into a wider range of styling products will allow Batiste to tap into new market segments and increase its market share.
Industry Implications
1. Beauty - The beauty industry can adopt playful branding strategies to stand out in a crowded marketplace and appeal to a younger consumer base.
2. Packaging - The packaging industry can explore the use of hidden icons to create interactive and visually captivating product designs.
3. Haircare - The haircare industry can expand its product offerings to include styling products and cater to the diverse needs of consumers.
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