Scout is a Virtual Concierge That Helps Users Save While Shopping
Cadhla Gray — October 29, 2015 — Lifestyle
References: snipsnap.it & techcrunch
The mobile saving app, SnipSnap, has released a virtual concierge that finds coupons and deals for products in just a few clicks. 'Scout' has a chat-based interface that allows users to type in a product name, scan a barcode or even take a picture.
With that information, Scout then filters through all of the coupons that have been uploaded to the SnipSnap app. In this way, it helps deal-hunters help fellow deal-hunters around the world. In addition, it shows the user price-match opportunities based on the very store's price-matching policy that the user is currently located.
Over the beta testing period, Scout on average helped shoppers save 15 per cent. This virtual concierge doesn't just help users shop, but more importantly it helps them save -- securing itself as a necessity in the eyes of its users.
With that information, Scout then filters through all of the coupons that have been uploaded to the SnipSnap app. In this way, it helps deal-hunters help fellow deal-hunters around the world. In addition, it shows the user price-match opportunities based on the very store's price-matching policy that the user is currently located.
Over the beta testing period, Scout on average helped shoppers save 15 per cent. This virtual concierge doesn't just help users shop, but more importantly it helps them save -- securing itself as a necessity in the eyes of its users.
Trend Themes
1. Deal-finding Virtual Assistants - There is a disruptive innovation opportunity for tech firms to create personalized and intuitive deal-finding virtual assistants for consumers, leveraging chat-based interfaces, barcode scanning, and image recognition.
2. Mobile Saving Apps - There is an opportunity for the development of mobile saving apps with virtual concierge features, offering tailored deals and coupons to users based on their preferences and shopping habits.
3. Price-matching Policies - There is a trend in the retail industry towards a focus on price-matching policies in order to keep up with deal-finding virtual assistants and mobile saving apps, as more consumers demand competitive pricing and transparency in pricing strategies.
Industry Implications
1. Retail - Retailers can benefit from partnering with deal-finding virtual assistants and mobile saving apps to reach new customers and promote their price-matching policies.
2. Technology - Tech firms have an opportunity to create disruptive virtual assistant technologies that optimize and personalize user experience, utilizing chat-based interfaces, barcode scanning, and image recognition.
3. Marketing - Marketing firms can leverage the data collected by deal-finding virtual assistants and mobile saving apps to create targeted marketing campaigns and generate insights about consumer preferences and behavior.
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