Tutu Du Monde's 'Under A Spell' Offers Innovative Seasonal Clothes
Laura McQuarrie — October 15, 2016 — Life-Stages
References: tutudumonde
Skulls, spiderwebs and other popular Halloween motifs are still central to Tutu Du Monde's 'Under A Spell' Halloween collection of kidswear, but it approaches the designs in a much more sophisticated way than most clothing and costume retailers.
The Under A Spell collection for kids includes a range of capes, dresses, masks and accessories for young girls with a designer take on Halloween attire. While pieces like the 'Bleeding Hearts Shrug' and the 'Queen of the Shadows Tutu Dress' could be worn as part of costumes, they could also serve as everyday items to be worn leading up to the spooky and dark October holiday.
The charming childrenswear collection by Tutu Du Monde is showcased with a striking editorial lookbook that shows off the beauty of each high-fashion Halloween piece.
The Under A Spell collection for kids includes a range of capes, dresses, masks and accessories for young girls with a designer take on Halloween attire. While pieces like the 'Bleeding Hearts Shrug' and the 'Queen of the Shadows Tutu Dress' could be worn as part of costumes, they could also serve as everyday items to be worn leading up to the spooky and dark October holiday.
The charming childrenswear collection by Tutu Du Monde is showcased with a striking editorial lookbook that shows off the beauty of each high-fashion Halloween piece.
Trend Themes
1. Upscale Halloween Childrenswear - Tutu Du Monde's 'Under A Spell' offers a sophisticated take on Halloween attire, creating an opportunity for luxury childrenswear brands to create high-end seasonal collections.
2. Designer-inspired Halloween Collections for Kids - The collection's high fashion editorial lookbook sets a precedent for kids' clothing that sets itself apart from typical Halloween costume stores.
3. Costumes as Everyday Wear - The Under A Spell collection creates a new opportunity for retailers to create everyday wear that can serve as a costume during Halloween season.
Industry Implications
1. Luxury Childrenswear - The Under A Spell collection suggests an opportunity for luxury childrenswear brands to innovate their seasonal offerings and set themselves apart from more traditional costume stores.
2. Kidswear - The Under A Spell collection sets a new benchmark for the ways in which children's clothing can reinterpret Halloween motifs.
3. Retail Fashion - The innovative lookbook creates an opportunity for retailers to move away from traditional costuming and reimagine seasonal collections in a new, high-end fashion context.
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