The Hundreds' Collection Incorporates the Laid-Back LA Lifestyle
Riley von Niessen — October 17, 2016 — Fashion
References: thehundreds & hypebeast
The Hundreds' collection that was released for 2016's winter season does well in maintaining the streetwear brand's output of high-end causal clothing -- with its latest working in unison with its Fall line that was promoted with a stylized lookbook.
Like the clothing that was previously put out in The Hundreds' collection for fall, the brand's latest draws from blue collar workers for many of the pieces -- however modernizes them with cuts and colors that are even more simplistic.
Included in the mix are denim shirts, collared long-sleeves, flannels, hoodies and more -- with many incorporating the streetwear brand's name in a bold fashion. Overall, The Hundreds' collection is ideal for consumers seeking out versatile styles that have a clear quality make that are also affordable.
Like the clothing that was previously put out in The Hundreds' collection for fall, the brand's latest draws from blue collar workers for many of the pieces -- however modernizes them with cuts and colors that are even more simplistic.
Included in the mix are denim shirts, collared long-sleeves, flannels, hoodies and more -- with many incorporating the streetwear brand's name in a bold fashion. Overall, The Hundreds' collection is ideal for consumers seeking out versatile styles that have a clear quality make that are also affordable.
Trend Themes
1. High-end Causal Clothing - Disruptive innovation opportunity: Incorporating sustainable materials and ethical production practices to differentiate the brand in the crowded casual clothing market.
2. Modernized Blue Collar Fashion - Disruptive innovation opportunity: Innovating with smart fabrics and technologies to create durable and functional workwear for modern blue collar professionals.
3. Affordable Versatile Styles - Disruptive innovation opportunity: Leveraging direct-to-consumer models and customization options to offer affordable yet unique and personalized clothing options for consumers.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrating sustainable practices throughout the supply chain to create eco-friendly fashion and cater to the growing demand for ethical clothing.
2. Streetwear - Disruptive innovation opportunity: Collaborating with tech companies to develop wearable technology-enabled streetwear that combines fashion and functionality.
3. Retail - Disruptive innovation opportunity: Embracing experiential retail concepts and utilizing data analytics to create personalized shopping experiences that drive customer loyalty and sales.
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