The OVO x Roots 2016 Fall/Winter Collection Soft Goods are Hip
Michael Hemsworth — October 16, 2016 — Fashion
References: us.octobersveryown & hypebeast
Blending two Canadian brands in a stylishly laid-back way, the OVO x Roots 2016 Fall/Winter Collection soft goods include hoodies, tees and a wide array of headgear.
October's Very Own (OVO) has collaborated with Roots before, but this collection sees a wide array of goods being created to merge two iconic Canadian brands like never before. The styles blend the iconic comfort and quality of Roots clothing with the style and imagery of Drake' signature brand.
The OVO x Roots 2016 Fall/Winter Collection is also complemented by a number of leather goods including a duffle bag as well as a dopp kit.
The OVO x Roots 2016 Fall/Winter Collection soft goods and leather goods are set to be available online from both brands.
October's Very Own (OVO) has collaborated with Roots before, but this collection sees a wide array of goods being created to merge two iconic Canadian brands like never before. The styles blend the iconic comfort and quality of Roots clothing with the style and imagery of Drake' signature brand.
The OVO x Roots 2016 Fall/Winter Collection is also complemented by a number of leather goods including a duffle bag as well as a dopp kit.
The OVO x Roots 2016 Fall/Winter Collection soft goods and leather goods are set to be available online from both brands.
Trend Themes
1. Brand Collaboration Clothing - The OVO x Roots collaboration presented a new opportunity for fashion brand collaboration, beyond brand promotion, which could inspire more brands to come together and create unique clothing items for consumers.
2. Musician-branded Clothing - The OVO x Roots collection proved the market's desire for musicians and artists to create new, stylish clothing. Brands can capitalize on musicians' fan base and loyal following to promote new clothing items they buy into.
3. Canadiana Clothing - The OVO x Roots collection demonstrated a potential shift in fashion trends towards niche additions. Brands could capitalize on consumers' sentimentality towards their heritage by designing clothing items unique to their country.
Industry Implications
1. Fashion - The OVO x Roots collaboration inspired a new trend in clothing design, propelling fashion brands to collaborate with one another to create unique, aesthetically pleasing apparel.
2. Music - The OVO x Roots clothing collection proved the booming connection between music and fashion, allowing for musicians and artists to capitalize on their popularity to promote clothing items and expand their brand.
3. Tourism - The OVO x Roots Canadiana collection presented an opportunity for travel and tourism brands to capitalize on consumers' love for their country. By creating unique clothing items unique to their tourists' destinations, brands can foster a sense of pride and loyalty amongst their customers.
2.7
Score
Popularity
Activity
Freshness
