This American Money Adidas Logo Celebrates a Collaboration with Wish
References: adidas & sneakernews
Adidas Original recently released a newly amped up Adidas logo to celebrate the sportswear brand's collaboration with sneaker boutique, Wish. Patriotic sneaker retailer Wish, based in Atlanta, is known for having a pulse on southern shoe crazes.
The collaboration between Adidas Original and Wish is set to release on America's independence day, the fourth of July. To pay tribute to America's history and pride, the newly adapted Adidas Original logo features an American money print infused into the Adidas Original trefoil logo. The logo features the antiquated $2 American bill with President Thomas Jefferson's face. Jefferson's face is printed on the second trefoil leave and the words "United States of America" and "Federal Reserve Note" cleverly make up the rest of the Adidas Original logo.
The collaboration between Adidas Original and Wish is set to release on America's independence day, the fourth of July. To pay tribute to America's history and pride, the newly adapted Adidas Original logo features an American money print infused into the Adidas Original trefoil logo. The logo features the antiquated $2 American bill with President Thomas Jefferson's face. Jefferson's face is printed on the second trefoil leave and the words "United States of America" and "Federal Reserve Note" cleverly make up the rest of the Adidas Original logo.
Trend Themes
1. Collaborative Marketing - The collaboration between Adidas Original and Wish showcases the potential for brands to collaborate with other businesses to create unique marketing opportunities.
2. Patriotic Branding - The incorporation of American money into the Adidas Original logo highlights the trend of brands using patriotic symbols and imagery to connect with consumers.
3. Regional Influencers - The partnership with Wish, a sneaker boutique known for its knowledge of southern shoe trends, demonstrates the impact of regional influencers in shaping fashion and style choices.
Industry Implications
1. Sportswear - The collaboration between Adidas Original and Wish presents an opportunity for sportswear brands to leverage partnerships with boutique stores to create limited edition collections.
2. Retail - The integration of American money into the Adidas Original logo signifies the potential for retail brands to use patriotic branding to differentiate their products and connect with customers.
3. Fashion - The collaboration between Adidas Original and Wish highlights the influence of regional fashion trends and offers opportunities for other fashion brands to partner with local boutiques to create unique designs.
2.5
Score
Popularity
Activity
Freshness
