Mr. Peanut's Independence Day Campaign Wants You as a Founding Father
Laura McQuarrie — July 3, 2014 — Lifestyle
References: facebook & adsoftheworld
In a quirky Independence Day campaign to honor America's founding fathers on the 4th of July, Mr. Peanut wants to thank modern-day Americans who happen to share the same name as figures like George or Martha Washington, James Madison, Thomas Jefferson. The campaign was initiated on Facebook, where people are encouraged to comment so that their name is publicly displayed. If you're truly a founding father, Mr. Peanut will send a jar of its American-grown peanuts and a wig to the first 50 of each name.
Although your name probably doesn't have to be John Hancock or John Adams, a quick edit to Facebook will surely fix that, since there seems to be an awful lot of people named after the founding fathers popping up on the Mr. Peanut Facebook page.
Although your name probably doesn't have to be John Hancock or John Adams, a quick edit to Facebook will surely fix that, since there seems to be an awful lot of people named after the founding fathers popping up on the Mr. Peanut Facebook page.
Trend Themes
1. Personalized Marketing - Opportunity for brands to engage with consumers by leveraging their personal details, such as their name, to create targeted campaigns.
2. Social Media Promotions - Brands using social media platforms like Facebook to run promotional campaigns and encourage user engagement.
3. Surprise and Delight Marketing - Using unexpected and unique marketing tactics, like sending personalized gifts, to create memorable experiences for consumers.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can explore personalized marketing campaigns to connect with consumers on a deeper level.
2. Social Media - The social media industry can provide platforms and tools that enable brands to run engaging promotional campaigns like the one Mr. Peanut initiated on Facebook.
3. Marketing and Advertising - Marketing and advertising agencies can help brands develop innovative surprise and delight marketing strategies that leave a lasting impression on consumers.
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