The Brazuca Soccer Ball by Adidas Captures Amazing 360º Views
Laura McQuarrie — May 9, 2014 — Lifestyle
References: news.adidas & creativeguerrillamarketing
As the official 2014 World Cup Ball, Adidas' Brazuca soccer ball has been changing the way soccer is seen, first with its innovative six-panel design and now, quite literally, with six cameras that have been built into the ball.
Up until the 2014 FIFA World Cup is kicked off in Brazil next month in June, Adidas will be handing over the camera-loaded Brazuca ball to some of the top players in different countries all over the world.
Capturing a unique 360º view, the video footage captured will be live streamed from the perspective from the ball itself as it goes on this journey. To share all of what it sees, the Brazuca soccer ball has been given its own Twitter handle, @brazuca, where it tweets in both English and Portuguese.
Up until the 2014 FIFA World Cup is kicked off in Brazil next month in June, Adidas will be handing over the camera-loaded Brazuca ball to some of the top players in different countries all over the world.
Capturing a unique 360º view, the video footage captured will be live streamed from the perspective from the ball itself as it goes on this journey. To share all of what it sees, the Brazuca soccer ball has been given its own Twitter handle, @brazuca, where it tweets in both English and Portuguese.
Trend Themes
1. 360º View Cameras - The integration of 360º view cameras into products opens up new opportunities for immersive visual experiences.
2. Live Streaming - Live streaming technology allows for real-time sharing of unique perspectives and experiences, enhancing engagement and connection.
3. Social Media Integration - The integration of social media handles, like Twitter, into products creates new channels for communication and interaction.
Industry Implications
1. Sports Equipment - The sports equipment industry can explore the integration of camera technology into various products to enhance user experiences and capture unique content.
2. Entertainment - The entertainment industry can utilize 360º view cameras and live streaming technology to create immersive and interactive experiences for audiences.
3. Social Media - The social media industry can capitalize on the integration of social media handles into innovative products, creating new avenues for user engagement and content sharing.
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