Baking mixes are based in healthy ingredients that avoid the use of flour
Trend - When it comes to pre-made baking mixes, ingredients that are high in carbs are relatively common. This is changing as emerging brands in this space aim to adapt to people's healthier lifestyles with alternative options--with products based in everything from quinoa to chickpeas.
Insight - The alternative ingredient market is increasingly popular among consumers, who don't just expect alternatives in the healthy foods and beverages they consume--but in the indulgent ones as well. Being able to indulge without having to compromise on the foods they want to eat to maintain their health is key to health-conscious consumers, and brands are increasingly meeting that demand.
Insight - The alternative ingredient market is increasingly popular among consumers, who don't just expect alternatives in the healthy foods and beverages they consume--but in the indulgent ones as well. Being able to indulge without having to compromise on the foods they want to eat to maintain their health is key to health-conscious consumers, and brands are increasingly meeting that demand.
Workshop Question - How is your brand prioritizing health-conscious consumers?
Trend Themes
1. Healthy Alternative Baking Mixes - The rising popularity of alternative ingredients is increasing with consumers who don't just expect healthy food options but in the indulgent ones too.
2. Reduced Sugar Baking Mixes - Baking mixes with a reduced amount of sugar are gaining popularity because they enable people to indulge with less sugar without sacrificing taste.
3. Protein Cookie Baking Mixes - Protein cookie baking mixes are growing in popularity as they provide a better-for-you indulgence that appeals to active and outdoor enthusiasts.
Industry Implications
1. Food and Beverages - The food and beverage industry can explore these trends by offering healthier alternatives, reduced sugar options and protein-based mix products.
2. Health and Wellness - The health and wellness industry can focus on these trends by promoting healthier options, reduced sugar consumption and protein-based indulgence products.
3. Packaged Goods - Innovative packaging ideas can target health conscious consumers interested in alternative ingredients, lower sugar options and protein-based treats.
