Luxury fashion houses are approaching marketing through the art of film
Trend - Some luxury fashion brands are exploring marketing tactics in creative and engaging ways, especially through the film. These brands are leveraging their platforms to bring awareness to social issues through creative visual narratives.
Insight - Consumers are exposed to branded content on a daily basis, leading them to have a short attention span when it comes to many marketing tactics. Their attention tends to gravitate towards engaging visuals that tell a story they can relate to. As a result, they are more drawn to advertisements that reflect their reality in ways that provoke thought, conversation, and meaning.
Insight - Consumers are exposed to branded content on a daily basis, leading them to have a short attention span when it comes to many marketing tactics. Their attention tends to gravitate towards engaging visuals that tell a story they can relate to. As a result, they are more drawn to advertisements that reflect their reality in ways that provoke thought, conversation, and meaning.
Workshop Question - How can your brand create a narrative to connect with consumers?
Trend Themes
1. Branded Content Through Creative Visual Narratives - Luxury fashion brands are exploring marketing tactics that leverage their platforms to bring awareness to social issues through creative visual narratives.
2. Engaging Visuals That Tell a Relatable Story - Consumers are drawn to advertisements that reflect their reality in ways that provoke thought, conversation, and meaning.
3. Blurring the Lines Between Haute Couture and Art - The industry is moving forward to blur the lines between haute couture and art by using short films to showcase new collections.
Industry Implications
1. Fashion Industry - Luxury fashion houses are exploring new marketing tactics through creative short films and blurring the lines between haute couture and art.
2. Film Industry - The use of short films by luxury fashion houses to showcase new collections is creating opportunities for collaborations with filmmakers and contributing to the industry's growth.
3. Social Awareness Industry - Luxury fashion brands are using their platforms to bring attention to social issues through creative visual narratives, creating opportunities for collaborations with social organizations.
4 Featured, 34 Examples:
118,171 Total Clicks
Date Range:
Feb 19 — Aug 20
Trending:
Mild
Consumer Insight Topics:
