Trader Joe’s Oatmeal Cookie Mix Now Comes in a Festive Pumpkin Variety
Katherine Pendrill — September 25, 2019 — Lifestyle
References: traderjoes
Trader Joe’s is well known for offering some of the best seasonal treats around and this year, the chain is rounding out its fall lineup with a pumpkin spice version of its beloved Oatmeal Cookie Mix.
The new Pumpkin Chocolate Chunk Oatmeal Cookie Mix is the latest addition to Trader Joe's pumpkin-themed fall food lineup. The new product starts with Trader Joe's signature Oatmeal Cookie Mix, which requires nothing more than eggs, butter, and a bit of water to prepare. However, the new version of the mix also contains dark chocolate chunks and pumpkin powder. As Trader Joe's explains, "the former provides rich chocolate flavor and melty goodness in each warm bite, while the latter lends the cookies an unmistakably orange glow. It doesn’t get more festive than that!"
Image Credit: Trader Joe's.
The new Pumpkin Chocolate Chunk Oatmeal Cookie Mix is the latest addition to Trader Joe's pumpkin-themed fall food lineup. The new product starts with Trader Joe's signature Oatmeal Cookie Mix, which requires nothing more than eggs, butter, and a bit of water to prepare. However, the new version of the mix also contains dark chocolate chunks and pumpkin powder. As Trader Joe's explains, "the former provides rich chocolate flavor and melty goodness in each warm bite, while the latter lends the cookies an unmistakably orange glow. It doesn’t get more festive than that!"
Image Credit: Trader Joe's.
Trend Themes
1. Seasonal Treats - Opportunity for businesses to create innovative and unique seasonal treats that target specific times of the year, like pumpkin spiced cookie mixes.
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3. Convenient Baking Mixes - Disruptive innovation opportunity lies in creating convenient and easy-to-use baking mixes with unique flavors, like the pumpkin chocolate chunk oatmeal cookie mix.
Industry Implications
1. Food and Beverage - Food companies can tap into the market for seasonal treats and pumpkin-themed products to attract customers during specific times of the year.
2. Retail - Opportunity for retail businesses to offer unique and exclusive seasonal products, like pumpkin spiced cookie mixes, to drive foot traffic and boost sales during specific periods.
3. Packaged Foods - Opportunity for packaged food companies to introduce innovative baking mixes with new and exciting flavors, like the pumpkin chocolate chunk oatmeal cookie mix, to cater to consumers looking for convenient baking options.
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