Seek Uses Cricket Flour for Its Protein-Rich On-The-Go Snacks
Healthy lifestyle brand Seek partners up with leading chefs to develop a healthy snack product that is made with cricket flour. The insect-based ingredient is considered to be the next generation of protein as crickets deliver three times more of the essential dietary component than beef and release virtually no greenhouse gases.
Although insects are "already the traditional diet for 80% of the world's nations," Seek taps into chef Flannery Klette-Kolton -- co-owner of Big Little NYC and winner of Chopped, to develop a recipe with cricket flour that would make it more suitable for the American palate. By focusing on taste first, Seek is able to smoothly introduce cricket flour to a new market, all the while boasting nutritious cinnamon almond crunch granolas and snack bites with Coconut Cashew, Banana PB + J and Honey + Seeds flavoring.
Although insects are "already the traditional diet for 80% of the world's nations," Seek taps into chef Flannery Klette-Kolton -- co-owner of Big Little NYC and winner of Chopped, to develop a recipe with cricket flour that would make it more suitable for the American palate. By focusing on taste first, Seek is able to smoothly introduce cricket flour to a new market, all the while boasting nutritious cinnamon almond crunch granolas and snack bites with Coconut Cashew, Banana PB + J and Honey + Seeds flavoring.
Trend Themes
1. Insect-based Protein - Exploring the use of cricket flour as a sustainable and protein-rich ingredient in food products.
2. Alternative Protein Sources - Developing innovative snacks and food items that utilize non-traditional protein sources like cricket flour.
3. Health-conscious Snacking - Creating nutritious and flavorful snack options to cater to the growing demand for healthier on-the-go food choices.
Industry Implications
1. Food and Beverage - Opportunity for food companies to incorporate cricket flour into their product offerings, providing consumers with new and sustainable protein options.
2. Sustainable Agriculture - Potential for companies to invest in insect farming and cricket flour production as a more sustainable and environmentally-friendly alternative to traditional livestock farming.
3. Wellness and Fitness - Opportunity for wellness brands to collaborate with cricket flour producers and incorporate the ingredient into protein bars, shakes, and other health-focused products.
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