Financial literacy programs and apps target women and girls
Trend - Differences in investment and financial opportunities between men and women has only further entrenched the wealth gap, and although there's improvement in this space there are still inequalities that exist. One way that brands and institutions are fighting this is by promoting financial literacy and/or management via apps and programs that are targeted specifically to women and girls.
Insight - For many women, the wage gap as well as fewer job opportunities when compared to men has resulted in them putting off on investing. In addition to this, many women don't know how to get started, as financial literacy isn't prioritized in girls as they're growing up in the same way it is for boys. To counter this, people are increasingly focusing on prioritizing the financial literacy and management skills of women and girls in a way that's both inclusive and accessible.
Insight - For many women, the wage gap as well as fewer job opportunities when compared to men has resulted in them putting off on investing. In addition to this, many women don't know how to get started, as financial literacy isn't prioritized in girls as they're growing up in the same way it is for boys. To counter this, people are increasingly focusing on prioritizing the financial literacy and management skills of women and girls in a way that's both inclusive and accessible.
Workshop Question - How is your brand effectively countering harmful disparities between groups of people?
Trend Themes
1. Female-centric Financial Literacy Programs - More brands and institutions are fighting financial inequalities between men and women by promoting financial literacy programs/apps specifically targeting women and girls.
2. Empowering Investment Campaigns - Organizations like the Private Equity Women Investor Network are raising awareness about gender parity in the investment world and encouraging consumers to invest in portfolios managed by female fund managers.
3. Female-led Financial Literacy Platforms - Digital platforms like Vestpod are aiming to make finance relatable and easy to process for women, providing custom workshops, educational resources, events, and engaging podcasts.
Industry Implications
1. Financial Services - The financial services industry has an opportunity to create more inclusive financial literacy programs/apps and investment funds managed by diverse fund managers.
2. Marketing - Marketers can feature more female leaders in their ad campaigns and marketing materials to raise awareness about gender disparities and promote financial empowerment for women.
3. Media - Media companies can create more educational content and resources for women, including podcasts, blogs, and newsletters that cover topics like financial literacy and investing strategies.
