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Specialized Taste Technologies

Clean the Sky - Positive Eco Trends & Breakthroughs

Wixon Relaunched Mag-nifique Custom Taste Modifiers

— June 19, 2019 — Lifestyle
Wixon has recently announced the relaunch of its Mag-nifique Custom Taste Modifier to allow companies to create unique and flavorful products.

The technology has a variety of benefits for the food and beverage industry including 'Sweet Modifier Systems,' 'Savory Modifier Systems,' 'Bitter Modifier Systems,' 'Functional Modifier Systems,' 'Effects Modifier Systems,' and 'Substitute Systems.' It can modify flavors to reduce sugar content while retaining sweet taste. In addition, Mag-nifique can reduce the amount of sodium while maintaining a salty or savory taste. Moreover, it can decrease bitter tastes and hide protein and vitamin 'off-notes.' Lastly, it can lower astringency.

“Meeting consumer expectations can result in taste challenges in almost any food formula,” says Mel Mann, director of innovation at Wixon. The Mag-nifique Custom Taste Modifier will allow businesses to meet customer health needs while maintaining flavor and taste.


Image Credit: Shutterstock
Trend Themes
1. Custom Taste Modifiers - The trend towards more personalized and unique taste experiences in the food and beverage industry can create opportunities for companies that offer custom taste modifiers like Mag-nifique by Wixon.
2. Reducing Sugar and Sodium Content While Maintaining Taste - The increasing demand for healthier food options creates opportunities for companies that offer taste modifying technologies like Mag-nifique that can reduce sugar and sodium content without sacrificing taste.
3. Masking Off-notes and Bitter Tastes - The trend towards using natural and functional ingredients can create opportunities for companies that offer taste masking technologies like Mag-nifique that can hide unpleasant off-notes and bitter tastes in food products.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can benefit from incorporating custom taste modifiers like Mag-nifique to offer consumers healthier options without sacrificing taste.
2. Health and Wellness Industry - The health and wellness industry can benefit from partnering with taste modifier companies like Wixon to offer their customers healthier food options that still taste great.
3. Ingredients Industry - The ingredients industry can benefit from incorporating taste modification technologies like Mag-nifique into their products, creating a competitive edge in the market by meeting the growing demand for healthier and better-tasting food products.
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