The Philippines' 'Metro Mango' Campaign Involves a Mango Festival
Katherine Pendrill — June 11, 2019 — Lifestyle
References: theguardian & delish
This year, the Philippines has a surplus of mangos so the country's Agriculture Department recently launched the 'Metro Mango' campaign to offload the excess fruit.
Thanks to the unique weather patterns of El Niño, this year the Philippines has found itself with two million kilos of mangos. In order to tackle the surplus, the government has launched the Metro Mango campaign. The new campaign not only involves slashing prices on mangos in stores across the country, but the government will also host dedicated mango cooking classes and even a mango festival in June to use up the fruit before it rots.
If the idea of a mango festival sounds like your dream food fest, you'll want to get to the Philippines to scoop up some of the surplus mangos.
Image Credit: Noel Celis/AFP/Getty Images.
Thanks to the unique weather patterns of El Niño, this year the Philippines has found itself with two million kilos of mangos. In order to tackle the surplus, the government has launched the Metro Mango campaign. The new campaign not only involves slashing prices on mangos in stores across the country, but the government will also host dedicated mango cooking classes and even a mango festival in June to use up the fruit before it rots.
If the idea of a mango festival sounds like your dream food fest, you'll want to get to the Philippines to scoop up some of the surplus mangos.
Image Credit: Noel Celis/AFP/Getty Images.
Trend Themes
1. Food Waste Reduction - Opportunity for companies to create programs to prevent food waste and promote food sustainability by using surplus fruits like mangos.
2. Food Festival Marketing - Opportunity for companies to create events and promotions related to surplus food, like mango festivals, to attract customers and increase sales.
3. Cooking Education Programs - Opportunity for companies to develop cooking classes and tutorials focusing on using surplus fruits and vegetables to promote food sustainability and reduce waste.
Industry Implications
1. Food Retail - Opportunity for food retailers to purchase surplus mangos and create in-store promotions to sell the product.
2. Hospitality - Opportunity for hotels and restaurants to incorporate surplus mangos into their menu items or create promotions around the mango festival to attract customers.
3. Education - Opportunity for educational institutions to create cooking classes and workshops that focus on reducing food waste by using surplus fruits and vegetables, like mangos.
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