The use of hands as a canvas to convey an advertising message or artistic expression
Implications - These images all rely on painted human hands to convey meaning, all designed not to resemble a palm and fingers. To capture attention, some ad agencies are going back to basics, opting for the simplicity of something like hands instead of high-tech graphic art designs.
Trend Themes
1. Artvertising with Hands - Using hands in advertising campaigns gives agencies the chance to provide their customers with playful and creative content while leveraging a unique canvas for their message.
2. Custom Hand Props - By adding custom props to their painted hands, artists can develop their ideas into something more complex, making their artwork even more intriguing.
3. Crowdsourced Handvertising - Crowdsourcing hand-related images from campaigns and communities can be an effective way to drive greater interest in creative campaigns and innovative projects.
Industry Implications
1. Advertising - Using new techniques like hand paintings combined with a smart communication strategy, agencies can create engaging ads that attract the public's attention.
2. Art - Painting or decorating hands is a growing branch of art with broad showcase opportunities, including events, galleries, and public spaces.
3. Social Awareness - Raising awareness for important causes can be done creatively using body parts or the art of hand-painting.
7 Featured, 6 Examples:
978,125 Total Clicks
Date Range:
Mar 08 — Sep 08
Trending:
Warm
Consumer Insight Topics:
