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Breakthroughvertising

Interactive bus stops encourage bored patrons to engage with brands

Implications - Engaging bus stop advertisements are garnering attention even in ad-saturated metropolitan cores, as they captivate the attention of the waiting public. Entertaining the idle with advertisements is a win-win situation, and clever way to foster positive brand association.
Trend Themes
1. Interactive Advertising - Interactive bus stop advertisements are a brilliant way to engage potential customers and foster positive brand association.
2. Eco-friendly Campaigns - Solar-powered and fruit dispensing bus stops show initiative towards eco-friendly campaigns.
3. Creative Installations - Creative bus stop installations show how designs can be visually impressive and eye catching.
Industry Implications
1. Advertising Industry - The advertising industry can take advantage of interactive campaigns to engage potential customers.
2. Environment and Sustainability Industry - The environment and sustainability industry can utilize eco-friendly initiatives in advertising campaigns.
3. Public Transportation Industry - The public transportation industry can create better customer experiences through creative installations.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured
85,337 Total Clicks
Date Range:
Mar 08 — Sep 08
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Anonymous Texts at Bus Stops
Anonymous Texts at Bus Stops
Big Brother's Creepy Bluetooth Campaign
To promote popular reality show Big Brother 2008 on Channel TEN in Australia, advertising agency Marketforce in Perth came up with a unique bluetooth SMS campaign that really caught people by surprise.… MORE
7 Creative Bus Stops
7 Creative Bus Stops
Creative minds were behind the conception and design of these bus stops. Waiting for public transportation to arrive is not exactly fun and happy times. Often times the patrons are cranky after a long… MORE
Interactive Bus Stop Ads
Interactive Bus Stop Ads
Crank Up the Bikini Model's Tan
Most of the time, people don't pay much attention to bus stop ads, but every once in a while, there are ads so clever, you can't help but be captivated by them. This interactive bus stop billboard from… MORE
Fruit Dispensing Bus Stops
Fruit Dispensing Bus Stops
Pruhealth Campaign
Pruhealth, a UK health insurance provider, turned London bus stops into fruit dispensers. A piece of fruit is delivered to onlookers each minute while stock lasts. In an interesting example of experiential… MORE
Solar Powered Bus Stop Ads
Solar Powered Bus Stop Ads
Fuel Miami LLC i-Shelters
Fuel Miami LLC is installing 600 solar-powered bus shelters in Miami city. Each solar-powered ad panel will save over two tons of carbon emissions. This eco-friendly ad movement within bus shelters started… MORE
Emergency Light Sabers
Emergency Light Sabers
Star Wars Bus Stop Ad Prepares You for the Sith
This a very clever ad for a Star Wars movie placed at a bus stop. I particularly like where it says, "Use in case of Sith." The Sith, of course, are a group of mean villains characterized by their single-minded… MORE