Reinventing cultural staples like pizza lures curious consumers
Implications - Pizza is one of the principle foods in the “junk food” category, but it’s also a dish that’s constantly being reinvented. From green pizzas to pizzas in cones, there are few limitations on what chefs can concoct. Reinventing the traditional breathes new life to old items.
Trend Themes
1. Personalization - The trend of personalization has hit the pizza industry, allowing customers to create and name their own pizza, and even add it to the menu for others to enjoy.
2. Innovative Crusts - The pizza industry is constantly pushing the limits on what can be considered a traditional crust, with examples like cone-shaped crusts and even utilizing innovative ingredients like cauliflower crusts.
3. Digital DIY - Online pizza builders and mobile pizza ordering apps are becoming more popular, allowing customers to create and order their own pizzas from the comfort of their own home.
Industry Implications
1. Food and Beverage - The food and beverage industry can use personalization and innovative packaging to stand out in a crowded market.
2. Technology - The pizza industry's move towards digital DIY shows the need for businesses to adapt to changing technological trends and offer customers more convenience and personalized experiences.
3. Design - The design industry can learn from the innovative pizza crust designs and unique packaging options used by the pizza industry to stand out in a highly competitive marketplace.
7 Featured, 3 Examples:
189,664 Total Clicks
Date Range:
Jan 08 — Sep 08
Trending:
Warm
Consumer Insight Topics:
