McDonald's Giant Egg Hatches Daily
References: creativity-online & arabaquarius.blogspot
Following their awesome Fresh Salads billboard that was made out of real lettuce, McDonald’s continue to roll out unique outdoor ads like a giant egg that hatches each day.
Created by Leo Burnett, Chicago (the same agency that did the lettuce billboard), the Giant Egg was installed across from Wrigley field in Chicago last week.
As you can see in the image (click for a close up), the egg starts ‘hatching’ in the early morning hours. By breakfast’s time, the billboard is fully hatched, displaying ‘Fresh Eggs Daily’ on the egg’s yolk. The egg stays open between 6:00AM and 10:30AM, indicating the availability of fresh eggs for breakfast during that interval. Later, the egg starts closing up again and returns to its ‘whole’ state. The next day, the same cycle is performed and the egg billboard starts hatching again.
I absolutely love it and can’t wait to see what else McDonald’s and Leo Burnett would come up with.
The egg billboard’s engineering was done by Prop Art Studio, MMT.
Check out a super gallery of 25 awesome McD ads (including the above-mentioned lettuce billboard and an ad that can only be read at night) and a collection of other cool outdoor billboards.
Created by Leo Burnett, Chicago (the same agency that did the lettuce billboard), the Giant Egg was installed across from Wrigley field in Chicago last week.
As you can see in the image (click for a close up), the egg starts ‘hatching’ in the early morning hours. By breakfast’s time, the billboard is fully hatched, displaying ‘Fresh Eggs Daily’ on the egg’s yolk. The egg stays open between 6:00AM and 10:30AM, indicating the availability of fresh eggs for breakfast during that interval. Later, the egg starts closing up again and returns to its ‘whole’ state. The next day, the same cycle is performed and the egg billboard starts hatching again.
I absolutely love it and can’t wait to see what else McDonald’s and Leo Burnett would come up with.
The egg billboard’s engineering was done by Prop Art Studio, MMT.
Check out a super gallery of 25 awesome McD ads (including the above-mentioned lettuce billboard and an ad that can only be read at night) and a collection of other cool outdoor billboards.
Trend Themes
1. Outdoor Interactive Billboards - Opportunity for brands to engage with consumers through interactive billboards that capture attention and create memorable experiences.
2. Dynamic Advertising - Innovative use of dynamic elements in billboards to create a sense of anticipation and surprise, leaving a lasting impression on viewers.
3. Creative Brand Storytelling - Using unconventional methods, such as egg hatching billboards, to tell unique stories and create emotional connections with consumers.
Industry Implications
1. Advertising and Marketing - Opportunities for agencies and brands to push the boundaries of traditional advertising through creative and interactive billboards.
2. Hospitality and Food Service - Disruptive innovation opportunities for restaurants and food brands to create unique outdoor ads that capture attention and generate buzz.
3. Design and Engineering - Innovations in billboard engineering and design to bring creative concepts and interactive elements to life, opening opportunities for agencies and design studios.
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