The collective nerd ego grows as their skills are coveted by the masses
Implications - Being dubbed a geek or nerd used to be one of the biggest social criticisms one could get, but not so anymore. As technology-based innovations become the norm for everyday communications, people who possess these skills are now looked up to, and these “geeks” are proud of their savvy.
Trend Themes
1. Geek Chic - Geek culture is now cool, as people who possess technology-based skills and interests are looked up to and proud of their savviness
2. Novelty Items - Companies can attract a broader clientele by offering consumers alternatives to the standard and conventional
3. Eco-fashion - Innovative eco-conversions of waste into fashionable accessories inspires trendy ways to recycle
Industry Implications
1. Technology - As technology-based innovations become the norm for everyday communications, people who possess these skills are now looked up to
2. Fashion - Geek culture is now cool, and integrating items like tech gadgets into novelty items is a great way to connect with the new market of openly geeky consumers
3. Sustainability - Innovative eco-conversions of waste into fashionable accessories inspires trendy ways to recycle
11 Featured, 8 Examples:
1,153,146 Total Clicks
Date Range:
May 08 — Sep 08
Trending:
Warm
Consumer Insight Topics:
