Products inspired by food, but unsuitable for consumption, are becoming art
Implications - As we struggle with a global obesity epidemic, the focus on food is increasing. While marketing for real foods has reached record highs, innovative artists have created eye candy that feeds the visual senses instead. These appeal to hungry appetites, yet don’t take a toll on health.
Trend Themes
1. Visual Food - Visual food-inspired products are on the rise due to increasing health awareness among consumers, presenting opportunities for innovative artists and designers to create eye-catching yet healthy products.
2. Inedible Imitations - More and more imitations of food are becoming popular and making their way to the market, ranging from fake candy soap to fast food jewelry, presenting opportunities for unique novelty gift items.
3. Miniature Food - Miniature food-inspired products are attracting consumers with their cuteness and humour, ranging from small Lego sushi sets to tiny food landscapes, presenting potential opportunities in the toy, fashion and art industries.
Industry Implications
1. Art and Design - Artists and designers can create innovative and unusual food-inspired products as consumer interest in visual food continues to rise.
2. Toy Industry - The production of miniature food products such as Lego sushi and stuffed animal sushi appeals to young and young-at-heart consumers, presenting opportunities for toy companies.
3. Fashion - The concept of food-inspired fashion is becoming popular among certain consumers, presenting opportunities for fashion designers to explore unique and whimsical designs.
11 Featured, 13 Examples:
486,519 Total Clicks
Date Range:
Jul 08 — Sep 08
Trending:
Warm
Consumer Insight Topics:
